{"id":4258,"date":"2020-12-07T13:04:47","date_gmt":"2020-12-07T13:04:47","guid":{"rendered":"https:\/\/www.hostnic.id\/blog\/?p=4258"},"modified":"2020-12-05T13:08:47","modified_gmt":"2020-12-05T13:08:47","slug":"cara-kerja-google-adwords","status":"publish","type":"post","link":"https:\/\/www.hostnic.id\/blog\/tutorial\/tips\/cara-kerja-google-adwords\/","title":{"rendered":"Cara Kerja Google AdWords"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4259\" data-permalink=\"https:\/\/www.hostnic.id\/blog\/tutorial\/tips\/cara-kerja-google-adwords\/attachment\/20170419213806-adwordslogo\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?fit=2000%2C1334&amp;ssl=1?v=1607173562\" data-orig-size=\"2000,1334\" data-comments-opened=\"1\" data-image-title=\"20170419213806-adwordslogo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?fit=1024%2C683&amp;ssl=1?v=1607173562\" class=\"wp-image-4259 aligncenter\" src=\"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?resize=431%2C287&#038;ssl=1\" alt=\"\" width=\"431\" height=\"287\" srcset=\"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?resize=1536%2C1025&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 431px) 100vw, 431px\" \/><\/p>\n<p>Setelah selesai membuat iklan pertama kalian di Google AdWords, mungkin penasaran bagaimana Google AdWords menampilkan iklannya.<\/p>\n<p>Satu keyword dapat ditargetkan oleh banyak perusahaan. Misalnya bisnis kalian adalah toko online elektronik dan kalian ingin menargetkan kata kunci \u201cheadphone wireless\u201d. Bisnis kalian bukan satu-satunya yang menargetkan kata kunci tersebut. Kompetitor bisa jadi menargetkan kata kunci yang sama.\u00a0Banyaknya bisnis yang menargetkan suatu keyword membuat Google harus menilai setiap pengiklan secara adil untuk menentukan iklan mana yang memenangkan persaingan di satu keyword. Jadi, buatlah keyword lain yang sekiranya akan banyak dicari oleh konsumen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Setelah selesai membuat iklan pertama kalian di Google AdWords, mungkin penasaran bagaimana Google AdWords menampilkan iklannya. Satu keyword dapat ditargetkan oleh banyak perusahaan. Misalnya bisnis kalian adalah toko online elektronik dan kalian ingin menargetkan kata kunci \u201cheadphone wireless\u201d. Bisnis kalian bukan satu-satunya yang menargetkan kata kunci tersebut. Kompetitor bisa jadi menargetkan kata kunci yang sama.\u00a0Banyaknya [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8,82],"tags":[],"class_list":["post-4258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","category-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cara Kerja Google AdWords - Hostnic.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostnic.id\/blog\/tutorial\/tips\/cara-kerja-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cara Kerja Google AdWords - Hostnic.id\" \/>\n<meta property=\"og:description\" content=\"Setelah selesai membuat iklan pertama kalian di Google AdWords, mungkin penasaran bagaimana Google AdWords menampilkan iklannya. Satu keyword dapat ditargetkan oleh banyak perusahaan. Misalnya bisnis kalian adalah toko online elektronik dan kalian ingin menargetkan kata kunci \u201cheadphone wireless\u201d. Bisnis kalian bukan satu-satunya yang menargetkan kata kunci tersebut. 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Dengan menggunakan Adwords, bukan berarti situs web Anda akan langsung mendapatkan urutan nomor 1. Sisipkan Keyword pada Tittle dan Deskripsi Saat beriklan di Adwords, kalian tidak dapat memberikan banyak teks baik pada title atau deskripsi.\u2026","rel":"","context":"dalam &quot;Teknologi&quot;","block_context":{"text":"Teknologi","link":"https:\/\/www.hostnic.id\/blog\/.\/teknologi\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/10\/unnamed-1.png?fit=512%2C330&ssl=1%3Fv%3D1601825002&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":4248,"url":"https:\/\/www.hostnic.id\/blog\/tutorial\/tips\/apa-itu-google-adwords\/","url_meta":{"origin":4258,"position":1},"title":"Apa Itu Google AdWords?","author":"Nanda Anubis","date":"2020-12-05","format":false,"excerpt":"Google AdWords adalah fitur dari Google untuk menampilkan paid search atau iklan berbayar di hasil pencarian Google. Dengan menggunakan Google AdWords, kalian bisa menampilkan iklan di hasil pencarian Google untuk kata kunci tertentu yang relevan dengan bisnismu. Berikut adalah contoh paid search atau hasil pencarian berbayar yang menggunakan Google AdWords.\u2026","rel":"","context":"dalam &quot;Tips&quot;","block_context":{"text":"Tips","link":"https:\/\/www.hostnic.id\/blog\/.\/tutorial\/tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google.png?fit=622%2C429&ssl=1%3Fv%3D1607171356&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google.png?fit=622%2C429&ssl=1%3Fv%3D1607171356&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google.png?fit=622%2C429&ssl=1%3Fv%3D1607171356&resize=525%2C300 1.5x"},"classes":[]},{"id":4264,"url":"https:\/\/www.hostnic.id\/blog\/tutorial\/tips\/apa-itu-google-quality-score\/","url_meta":{"origin":4258,"position":2},"title":"Apa Itu Google Quality Score?","author":"Nanda Anubis","date":"2020-12-09","format":false,"excerpt":"Sebenarnya banyak komponen yang masuk dalam algoritma Google untuk menentukan kualitas iklan seseorang. Namun, CTR adalah faktor yang paling mempengaruhi Quality Score. CTR adalah rasio perbandingan antara orang yang melihat iklan (impresi) dan orang yang mengklik iklan\u00a0 (konversi). Sebagai contoh, jika ada 100 orang yang melihat iklan dan 5 orang\u2026","rel":"","context":"dalam &quot;Tips&quot;","block_context":{"text":"Tips","link":"https:\/\/www.hostnic.id\/blog\/.\/tutorial\/tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/adwords-quality-score.png?fit=787%2C504&ssl=1%3Fv%3D1607174420&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/adwords-quality-score.png?fit=787%2C504&ssl=1%3Fv%3D1607174420&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/adwords-quality-score.png?fit=787%2C504&ssl=1%3Fv%3D1607174420&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/adwords-quality-score.png?fit=787%2C504&ssl=1%3Fv%3D1607174420&resize=700%2C400 2x"},"classes":[]},{"id":4251,"url":"https:\/\/www.hostnic.id\/blog\/tutorial\/tips\/cara-menggunakan-google-adwords\/","url_meta":{"origin":4258,"position":3},"title":"Cara Menggunakan Google Adwords","author":"Nanda Anubis","date":"2020-12-06","format":false,"excerpt":"1. Buka Google Ads 2. Buat akun Google Kalian bisa menggunakan akun Google pribadi. Namun, jika kalian tidak ingin kotak masuk email penuh dengan email dari Google Ads, kalian bisa membuat akun Google baru khusus untuk keperluan Google AdWords. 3. Pilih Goal Setelah login ke AdWords, kalian akan diminta untuk\u2026","rel":"","context":"dalam &quot;Tips&quot;","block_context":{"text":"Tips","link":"https:\/\/www.hostnic.id\/blog\/.\/tutorial\/tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google-adsense-logo1.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google-adsense-logo1.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google-adsense-logo1.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google-adsense-logo1.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google-adsense-logo1.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4496,"url":"https:\/\/www.hostnic.id\/blog\/tutorial\/seo\/mengenal-iklan-google-ads-dan-perbedaannya-dengan-seo\/","url_meta":{"origin":4258,"position":4},"title":"Mengenal Iklan Google Ads dan Perbedaannya Dengan SEO","author":"Monic","date":"2021-02-05","format":false,"excerpt":"Iklan Google Ads - Iklan google ads atau yang dulu bernama adwords ini merupakan layanan periklanan google menggunakan media website. Cara kerjanya yakni dengan membuat akun pada layanan google ads, memasukan kata kunci yang sesuai dengan kebutuhan website, serta menyetorkan sejumlah dana sebagai saldo iklan. Layanan ini sering disebut promosi\u2026","rel":"","context":"dalam &quot;SEO&quot;","block_context":{"text":"SEO","link":"https:\/\/www.hostnic.id\/blog\/.\/tutorial\/seo\/"},"img":{"alt_text":"Iklan Google Ads","src":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2021\/02\/1582938.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2021\/02\/1582938.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2021\/02\/1582938.jpg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2021\/02\/1582938.jpg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2021\/02\/1582938.jpg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4261,"url":"https:\/\/www.hostnic.id\/blog\/tutorial\/tips\/faktor-faktor-iklan-muncul-di-pencarian\/","url_meta":{"origin":4258,"position":5},"title":"Faktor-faktor Iklan Muncul di Pencarian","author":"Nanda Anubis","date":"2020-12-08","format":false,"excerpt":"1. Relevansi Landing Page Kriteria ini menilai seberapa relevan landing page kalian dengan iklan yang di iklankan. Semakin relevan landing page dengan isi iklan, semakin tinggi nilai. Jangan sampai iklan yang kalian tampilkan mengarah pada landing page yang isinya jauh berbeda dari isi iklan. Isi iklan dan landing page yang\u2026","rel":"","context":"dalam &quot;Tips&quot;","block_context":{"text":"Tips","link":"https:\/\/www.hostnic.id\/blog\/.\/tutorial\/tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/ICON-Korporate-10.png?fit=591%2C591&ssl=1%3Fv%3D1607174169&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/ICON-Korporate-10.png?fit=591%2C591&ssl=1%3Fv%3D1607174169&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/ICON-Korporate-10.png?fit=591%2C591&ssl=1%3Fv%3D1607174169&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?fit=2000%2C1334&ssl=1?v=1607173562","_links":{"self":[{"href":"https:\/\/www.hostnic.id\/blog\/wp-json\/wp\/v2\/posts\/4258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostnic.id\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostnic.id\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostnic.id\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostnic.id\/blog\/wp-json\/wp\/v2\/comments?post=4258"}],"version-history":[{"count":1,"href":"https:\/\/www.hostnic.id\/blog\/wp-json\/wp\/v2\/posts\/4258\/revisions"}],"predecessor-version":[{"id":4260,"href":"https:\/\/www.hostnic.id\/blog\/wp-json\/wp\/v2\/posts\/4258\/revisions\/4260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostnic.id\/blog\/wp-json\/wp\/v2\/media\/4259"}],"wp:attachment":[{"href":"https:\/\/www.hostnic.id\/blog\/wp-json\/wp\/v2\/media?parent=4258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostnic.id\/blog\/wp-json\/wp\/v2\/categories?post=4258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostnic.id\/blog\/wp-json\/wp\/v2\/tags?post=4258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}