{"id":4038,"date":"2020-10-05T15:17:56","date_gmt":"2020-10-05T15:17:56","guid":{"rendered":"https:\/\/www.hostnic.id\/blog\/?p=4038"},"modified":"2020-10-04T15:24:00","modified_gmt":"2020-10-04T15:24:00","slug":"begini-cara-perbaiki-google-quality-score-adwords","status":"publish","type":"post","link":"https:\/\/www.hostnic.id\/blog\/teknologi\/begini-cara-perbaiki-google-quality-score-adwords\/","title":{"rendered":"Begini Cara Perbaiki Google Quality Score Adwords"},"content":{"rendered":"

\"\"<\/p>\n

Quality Score Adwords merupakan parameter yang menentukan ranking iklan suatu situs web di mesin pencari. Dengan menggunakan Adwords, bukan berarti situs web Anda akan langsung mendapatkan urutan nomor 1.<\/p>\n

    \n
  1. Sisipkan Keyword pada Tittle dan Deskripsi<\/strong>
    \nSaat beriklan di Adwords, kalian tidak dapat memberikan banyak teks baik pada title atau deskripsi. Maka dari itu, buatlah kata-kata yang di pikir penting untuk disampaikan dan sesederhana mungkin tapi tetap punya sisipan keyword.<\/li>\n
  2. Buat Campaign dan Ad Groups yang Rapi<\/strong>
    \nTerdapat 2 level iklan pada akun Google adwords nantinya, yakni level Campaign dan level Ad Groups. Masing-masing Campaign mempunyai Ad Groupsnya sendiri. Buatlah secara rapi dan tidak dicampur agar kedepannya tidak bingung memilah-milah.<\/li>\n
  3. Buat Loading Page yang Cepat<\/strong>
    \nSaat seseorang meng-klik website, pastinya pengunjung berharap loading page cepat dan tidak memakan waktu lama. Optimasikan landing page iklan agar loading-nya cepat. Jika website memakan waktu yang lama untuk dibuka, pengunjung otomatis akan menutup website tersebut dan bounce rate pastinya akan menjadi tinggi. Bounce rate yang tinggi akan mempengaruhi peningkatan ranking suatu website di mesin pencari.<\/li>\n
  4. Buat CTR (Click Through Rate) Tinggi<\/strong>
    \nCTR merupakan jumlah dari rasio klik dan impresi. Jika CTR tinggi, otomatis quality score juga tinggi. Supaya mendapatkan CTR yang tinggi, Anda harus membuat iklan semenarik mungkin sehingga banyak diklik orang. Tetapi, dari sekian banyak yang meng-klik diharapkan juga ada yang melakukan konversi. Kalau hanya klik tapi tidak terjadi konversi maka CTR mungkin dapat turun.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Quality Score Adwords merupakan parameter yang menentukan ranking iklan suatu situs web di mesin pencari. Dengan menggunakan Adwords, bukan berarti situs web Anda akan langsung mendapatkan urutan nomor 1. Sisipkan Keyword pada Tittle dan Deskripsi Saat beriklan di Adwords, kalian tidak dapat memberikan banyak teks baik pada title atau deskripsi. Maka dari itu, buatlah kata-kata […]<\/p>\n","protected":false},"author":8,"featured_media":4039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,8,82],"tags":[],"class_list":["post-4038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknologi","category-tips","category-website"],"yoast_head":"\nBegini Cara Perbaiki Google Quality Score Adwords - Hostnic.id<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostnic.id\/blog\/teknologi\/begini-cara-perbaiki-google-quality-score-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Begini Cara Perbaiki Google Quality Score Adwords - Hostnic.id\" \/>\n<meta property=\"og:description\" content=\"Quality Score Adwords merupakan parameter yang menentukan ranking iklan suatu situs web di mesin pencari. 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Quality Score Google Adwords umumnya dipengaruhi oleh CTR (Click-Through Rate), relevansi iklan dan landing page, relevansi\u2026","rel":"","context":"dalam "Teknologi"","block_context":{"text":"Teknologi","link":"https:\/\/www.hostnic.id\/blog\/.\/teknologi\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/10\/adwords-quality-score.png?fit=787%2C504&ssl=1%3Fv%3D1601824427&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/10\/adwords-quality-score.png?fit=787%2C504&ssl=1%3Fv%3D1601824427&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/10\/adwords-quality-score.png?fit=787%2C504&ssl=1%3Fv%3D1601824427&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/10\/adwords-quality-score.png?fit=787%2C504&ssl=1%3Fv%3D1601824427&resize=700%2C400 2x"},"classes":[]},{"id":4258,"url":"https:\/\/www.hostnic.id\/blog\/tutorial\/tips\/cara-kerja-google-adwords\/","url_meta":{"origin":4038,"position":1},"title":"Cara Kerja Google AdWords","author":"Nanda Anubis","date":"2020-12-07","format":false,"excerpt":"Setelah selesai membuat iklan pertama kalian di Google AdWords, mungkin penasaran bagaimana Google AdWords menampilkan iklannya. Satu keyword dapat ditargetkan oleh banyak perusahaan. Misalnya bisnis kalian adalah toko online elektronik dan kalian ingin menargetkan kata kunci \u201cheadphone wireless\u201d. Bisnis kalian bukan satu-satunya yang menargetkan kata kunci tersebut. Kompetitor bisa jadi\u2026","rel":"","context":"dalam "Tips"","block_context":{"text":"Tips","link":"https:\/\/www.hostnic.id\/blog\/.\/tutorial\/tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/20170419213806-adwordslogo.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4251,"url":"https:\/\/www.hostnic.id\/blog\/tutorial\/tips\/cara-menggunakan-google-adwords\/","url_meta":{"origin":4038,"position":2},"title":"Cara Menggunakan Google Adwords","author":"Nanda Anubis","date":"2020-12-06","format":false,"excerpt":"1. Buka Google Ads 2. Buat akun Google Kalian bisa menggunakan akun Google pribadi. Namun, jika kalian tidak ingin kotak masuk email penuh dengan email dari Google Ads, kalian bisa membuat akun Google baru khusus untuk keperluan Google AdWords. 3. Pilih Goal Setelah login ke AdWords, kalian akan diminta untuk\u2026","rel":"","context":"dalam "Tips"","block_context":{"text":"Tips","link":"https:\/\/www.hostnic.id\/blog\/.\/tutorial\/tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google-adsense-logo1.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google-adsense-logo1.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google-adsense-logo1.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google-adsense-logo1.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google-adsense-logo1.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4248,"url":"https:\/\/www.hostnic.id\/blog\/tutorial\/tips\/apa-itu-google-adwords\/","url_meta":{"origin":4038,"position":3},"title":"Apa Itu Google AdWords?","author":"Nanda Anubis","date":"2020-12-05","format":false,"excerpt":"Google AdWords adalah fitur dari Google untuk menampilkan paid search atau iklan berbayar di hasil pencarian Google. Dengan menggunakan Google AdWords, kalian bisa menampilkan iklan di hasil pencarian Google untuk kata kunci tertentu yang relevan dengan bisnismu. Berikut adalah contoh paid search atau hasil pencarian berbayar yang menggunakan Google AdWords.\u2026","rel":"","context":"dalam "Tips"","block_context":{"text":"Tips","link":"https:\/\/www.hostnic.id\/blog\/.\/tutorial\/tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google.png?fit=622%2C429&ssl=1%3Fv%3D1607171356&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google.png?fit=622%2C429&ssl=1%3Fv%3D1607171356&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2020\/12\/google.png?fit=622%2C429&ssl=1%3Fv%3D1607171356&resize=525%2C300 1.5x"},"classes":[]},{"id":4496,"url":"https:\/\/www.hostnic.id\/blog\/tutorial\/seo\/mengenal-iklan-google-ads-dan-perbedaannya-dengan-seo\/","url_meta":{"origin":4038,"position":4},"title":"Mengenal Iklan Google Ads dan Perbedaannya Dengan SEO","author":"Monic","date":"2021-02-05","format":false,"excerpt":"Iklan Google Ads - Iklan google ads atau yang dulu bernama adwords ini merupakan layanan periklanan google menggunakan media website. Cara kerjanya yakni dengan membuat akun pada layanan google ads, memasukan kata kunci yang sesuai dengan kebutuhan website, serta menyetorkan sejumlah dana sebagai saldo iklan. Layanan ini sering disebut promosi\u2026","rel":"","context":"dalam "SEO"","block_context":{"text":"SEO","link":"https:\/\/www.hostnic.id\/blog\/.\/tutorial\/seo\/"},"img":{"alt_text":"Iklan Google Ads","src":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2021\/02\/1582938.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2021\/02\/1582938.jpg?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2021\/02\/1582938.jpg?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2021\/02\/1582938.jpg?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.hostnic.id\/blog\/wp-content\/uploads\/2021\/02\/1582938.jpg?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4261,"url":"https:\/\/www.hostnic.id\/blog\/tutorial\/tips\/faktor-faktor-iklan-muncul-di-pencarian\/","url_meta":{"origin":4038,"position":5},"title":"Faktor-faktor Iklan Muncul di Pencarian","author":"Nanda Anubis","date":"2020-12-08","format":false,"excerpt":"1. Relevansi Landing Page Kriteria ini menilai seberapa relevan landing page kalian dengan iklan yang di iklankan. Semakin relevan landing page dengan isi iklan, semakin tinggi nilai. Jangan sampai iklan yang kalian tampilkan mengarah pada landing page yang isinya jauh berbeda dari isi iklan. 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